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About The Campaign
Vision & Motion was appointed to produce two 30 second viral
marketing video clips for Virgin Experience by brand communications
agency the-field,
following a four-way pitch.
Virgin Experience offers various activities from action-packed
skydiving to relaxing pamper days. The clips formed part of a pre-Christmas
brand awareness push involving taxi ads, posters, tube cards and
direct mail, using the brand’s new positioning “you’ll
never forget your first Virgin Experience”.
The 2 clips were a phenomenal success, amassing over half a million
views in the first 6 weeks of exposure. See Journal section
for press releases.
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Testimonial
the-field selected Vision & Motion for the campaign as we believed
they had the credentials, creativity, organisational skills and the
hunger to help us and our client succeed. We were certainly proved
right.
From development of the concept, planning, production and post production,
Vision & Motion delivered added value, service and expertise
to the project that greatly enhanced the final product. We will definitely
work with V&M again.
Simon Barbato,
MD, the-field. |
