About The Project

This extensive project involved creating on-screen elements of Telewest’s new corporate identity. Vision & Motion’s Joe Sharpe was involved in a successful joint pitch for the work with North Design and Moving Brands.

The logo was conceived as a kinetic, ‘living’ mark, created as an organic interpretation of a fibre optic cable bursting with information.

Full on-screen corporate guidelines were created for web, broadcast and iDTV, and a series of definitive mnemonics including motion graphics for Saatchi & Saatchi’s TV spot.

View Mnemonics:
TV Motion Graphics–417kb
Looping Mnemonic–429kb

Requires QuickTime