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| 28.11.02 – Press
Release: Virgin Campaign First Week Results Pamper Girl, the first of two viral marketing videos produced by Vision & Motion for Virgin Experience, has received excellent first week results with over 36,000 trackable online views via a number of different seed routes. The clip shot straight to number 1 in the Lycos Viral Chart in less than 12 hours where it still remains, breaking the Chart record for daily visits by over 300 percent. In addition, the clip has also proved very popular on IFILM.com where it has received a further 13,000 online views, taking it to number 2 in the IFILM ‘Most Popular Commercials’ chart. To view the clips via our case study page click here. < Back to journal |
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