JOURNAL
News & Thoughts
Copyright © 2006
Applied Works LLP
05.02.03 – Press Release:
Virgin Campaign Surpasses 1/2m Views


The success of 2 viral campaigns by Vision & Motion for Virgin Experience has been rubber-stamped by outstanding 6 week statistics provided by DMC, who seeded and tracked the clips via several dozen seed routes.

As of today, the 2 clips have received 550,663 on and offline views between them, and this figure is continuing to grow steadily week by week. In addition, the combined brand exposure that the campaign has received via all its seed routes could be as high as 8.8 million impressions. This figure is the potential number of people that may have ‘eyeballed’ the Virgin Experience brand without actually viewing the movies.

To view the clips via our case study page click here

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