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| 03.12.02 – Press
Release: Second Virgin Experience Clip Goes Live “ Rafter Man”, the second of two viral marketing videos for Virgin Experience, was released today. The clip, which follows the brand’s new positioning “you’ll never forget your first Virgin Experience”, depicts a man who’s become rather obsessed with the memory of a white water rafting experience he’s had. As with the first clip, “Pamper Girl”, the movie offers the viewer the chance to enter a competition to win an experience via a hotspot link. The Pamper Girl clip has now surpassed 50,000 online views (along with many more which cannot be tracked), and has reached number 1 on IFILM.com’s most popular commercials chart. To view the clips via our case study page click here. < Back to journal |
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