Project Outline This project entailed developing a brand identity, illustration and website design for an education portal based around the work and expeditions of two British artists, who paint endangered predators all over the world. Educational activities for children, schools and families were delivered via information gathered from expeditions to four key terrains: Desert, Arctic, Jungle and Ocean. The brand was about exploration and discovery, and was epitomized by the polar bear and the four terrains, which were referred to throughout the brand. Key to the site’s success was the ability to monitor user profiling, both to exploit the full advertising and e-commerce potential of the site, and to ensure that correct keystage content was fed to the relevant age group. The incentive to do this was the backpack, which upon registration gave the user customised access to a passport, map and various other tools and gadgets to aid their journey around the site.   Principal Logotypes Website Stationery Merchandise Billboards